Benefits: Healthy teeth & gums, Tartar control, Fresh breath, Whitening.
No Sodium Lauryl Laureth Sulfates
No Artificial Colors
No Artificial Sweeteners
No Propylene Glycol
Prevent plaque and tartar buildup with regular brushing and routine dental cleanings. Adults and children 2 years of age or older should brush after each meal (or at least twice a day, or as directed by a dentist or physician). Children under 6 should use only a pea sized amount of paste and be supervised as necessary. For children under 2, check with a dentist or physician before using.
Calcium Carbonate, Aqua (Water), Glycerin, Sodium Cocoyl Glutamate, Carrageenan, Aloe Barbadensis Leaf Juice(1), Bambusa Arundinacea Stem Powder, Carum Petroselinum (Parsley) Extract, Citrus Grandis (Grapefruit) Seed Extract, Perilla Ocymoides Seed Extract, Stevia Rebaudiana Leaf/Stem Extract, Cinnamomum Zeylanicum Bark Oil, Eugenia Caryophyllus (Clove) Flower Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil(1), Melia Azadirachta Seed Oil, Menthol, Silica, Sodium Bicarbonate
(1)Certified Organic Ingredient
Keep out of the reach of children under 6 years of age. If you accidentally swallow more than used for brushing, seek professional assistance immediately.
I've been using this a good while now and I'm not totally won over. Husband will not try it as he says it's the wrong colour for toothpaste. It definitely cleans my teeth and gets rid of my morning breath.
I'm not sure about the cinnamon flavour and smell of it on my breath afterwards. I think I'm a creature of habit and just don't feel my mouth is fresh and clean unless it's minty but that's just in my head. I do like the vegan and cruelty free credentials of the brand and I will use it up, so it's a good enough product just not to my personal taste.